The Professional Skills for the Workplace Microcredential conveys a basic knowledge of how economic enterprises manage their internal operations and market the goods or services they offer. It is designed to help students preparing to enter the workforce and workers needing to upgrade their skills secure and succeed in positions in the emerging economy. It consists of one course in management and one in marketing. Both focus on the applicability of theoretical knowledge to practical situations encountered in the workplace. Students completing the Microcredential’s requirements will be equipped to contribute useful insights and operational capabilities to the enterprises that employ them.
Students are required to take 8 credits by completing both of the following courses with a grade of B or higher:
- PS3330 Professional Supervision 4 cr.
- PS3430 Marketing for Professionals 4 cr.
Skills and Competencies to be Gained
- Students who complete these courses at the stipulated level will have demonstrated:
- Knowledge and understanding of the fundamentals of supervision: planning, organizing, staffing, recruiting, managing, motivating, analyzing problems, and decision making for multicultural enterprises.
- Knowledge and understanding of marketing fundamentals: The 4Ps -- product, price, place, and promotion -- and their interrelationships, marketing research, consumer and environmental analysis, international marketing, marketing management, responsible marketing practices and soft skills development through team collaboration.
- Awareness of marketing and supervision issues that arise within organizations and how to utilize this knowledge to successfully implement solutions.
- An ability to communicate effectively with workers, organizational leadership, customers, peers, and community stakeholders.
- An ability to critically appraise situations and synthesize theoretical knowledge and practical experience.
- Understanding of ethical practices in the workplace and the marketplace to promote a positive work environment for an increasingly diverse workforce, and an enterprise’s social and environmental responsibilities.
Both classes can count toward the BPS in Professional Studies, whether taken by current students or by non-matriculated students who subsequently matriculate.