Costas Hadjicharalambous

Associate Professor
New Academic Building
Courses Taught
  • BU 3800 - Marketing Principles & Concepts
  • BU 5800 - Marketing Research
  • BU 7320 - Marketing Strategies & Info. Technology
  • Ph.D., The Graduate Center, City University of New York
  • M.Phil., The Graduate Center, City University of New York
  • M.B.A., Baruch College, City University of New York
  • BSc., Athens Graduate School of Economics and Business
Research Interests
  • Brand Equity/Brand Management
  • Consumer Decision Making
  • International Marketing/Cross Cultural Studies
  • Ethics/Social Responsibility
  • Journal of Legal, Ethical and Regulatory Issues, “Attitudes Toward Ethical Sensitivity: Implications Related To Gender Identity And Personality," (2015) authored with Zhihong Shi.
  • Journal of Education for Business, “Commercial vs. Internally Developed Standardized Tests: Lessons from of a Small Regional School,” (2014).
  • Academy of Marketing Studies Journal, “A Unified Framework for Evaluating Brand Alliances and Cobranding Strategies: Implications and Future Directions," (2013).
  • Journal of Business and Economic Studies, “Brand Ownership Effects in Response to Cobranding Extensions,” (2010).
  • Journal of Advertising Research, “Impact of Positioning Strategies on Corporate Performance,” (2008) authored with Blankson Charles, Stavros P. Kalafatis and Julian Ming-Sung Cheng,
Office Hours
  • Tuesdays & Thursdays: 1:00pm-2:40pm
  • Tuesdays: 4:40pm-6:20pm
  • Thursdays: 4:40pm-5:30pm