Curriculum - Marketing, B.S.

A. Liberal Education Curriculum and Freshman Seminar 50 cr.

B. Business Core:

  • PE2420 Principles of Microeconomics (GE)
  • PE2430 Principles of Macroeconomics
  • BU3010 Information Systems for Managers
  • MA2000 Applied Statistics
  • MA2300 Calculus for Business & Economics (GE)
  • BU3502 Accounting I (3 cr.)
  • BU3511 Accounting II (3 cr.)
  • BU3600 Principles Business Law (2 cr.)
  • BU3800 Marketing: Principles & Concepts
  • BU3905 Business Communication (2 cr.)
  • BU4110 Organizational Behavior & Management
  • BU4762 Financial Management
  • BU5115 Operations Management
  • BU5190 Business Strategy & Policy

BS in Marketing: (5 courses with 16 credits min at OW)

  • BU4800 Marketing Research
  • BU4820 International Marketing
  • BU4851 Consumer Behavior
  • BU5841 Strategic Marketing
  • BU5880 Brand Theory & Strategy

Departmental Requirements 70 cr.

D. General Electives

TOTAL CREDITS REQUIRED 120 Cr.