The Digital Design Marketing minor is an interdisciplinary offering that empowers students from all disciplines with the knowledge they need to attain employment in today’s highly competitive, digitally-driven business environments. The goal of the curriculum is to provide the technological skills of interactive web and digital media with the marketing acumen to competently deliver optimal provider outcomes with cutting edge expertise and elegance. Students will learn how to develop successful marketing plans and design effective visual communications that engage the conception, pricing, distribution and promotion of well-conceived brands with unique identities. In conjunction with an academic foundation in marketing skills and graphic design, students learn to use Adobe Creative Suite software: InDesign, Photoshop, Illustrator, Dreamweaver, Flash and ePub, applied to designing page layout, logos, and typography for packaging, poster, book, e-book, environmental designs and mobile applications. The overall objective is to provide experiential know-how for the graduate to compete as an entrepreneur, marketer or employee empowered with today’s latest skills and abilities.
The minor requires a total of five courses and a minimum of 18 credits distributed as follows:
A. Foundation Courses: two courses - required
- School of Business BU 3800 – Marketing Principles
- Visual Arts VA 3400 – Digital Imaging or VA 2320 – Graphic Design I
B. Electives: choose the remaining 3 courses from the following course list.
- BU 4800 – Marketing Research
- BU 4851 – Consumer Behavior
- BU 5880 – Brand Theory & Strategy
- VA 3400 – Digital Imaging
- VA 4260 – Interactive Web Design
- VA 2320 – Graphic Design I
- VA 4320 – Graphic Design II
All students must have at least 2 courses in Marketing and 2 in Visual Arts except for Marketing or Visual Arts majors who must satisfy all minor electives in the alternate discipline.