The Marketing degree offers a path to exciting careers in our ever expanding marketplace with attention to ethically positioning goods and services for domestic and international markets. It explores marketing as a sustainable means of conceiving, pricing, distributing, acquiring and consuming goods and services in an increasingly competitive global economy. The emphasis is on managing and improving customer relationships by focusing on customer needs and developing products that satisfy these needs and provide superior value. The learning trajectory covers product development, branding and advertising, marketing research, logistics, and sales promotion using traditional and new media in campaigns coordinated around integrated marketing communications (IMC). Students are prepared for marketing careers and for graduate MBAs as they continue their education with the holistic foundation.
A. Liberal Education Curriculum and Freshman Seminar
B. Business Core: 50 cr.
- PE2420 Principles of Microeconomics (GE)
- PE2430 Principles of Macroeconomics
- BU3010 Information Systems for Managers
- MA2000 Applied Statistics
- MA2300 Calculus for Business & Economics (GE)
- BU3502 Accounting I 3cr.
- BU3511 Accounting II 3cr.
- BU3600 Principles Business Law 2cr.
- BU3800 Marketing: Principles & Concepts
- BU3905 Business Communication 2cr.
- BU4110 Organizational Behavior & Management
- BU4762 Financial Management
- BU5115 Operations Management
- BU5190 Business Strategy & Policy
BS in Marketing: (5 courses with 16 credits min at OW)
- BU4800 Marketing Research
- BU4820 International Marketing
- BU4851 Consumer Behavior
- BU5841 Strategic Marketing
- BU5880 Brand Theory & Strategy
Departmental Requirements 70 cr.
D. General Electives
TOTAL CREDITS REQUIRED 120 Cr.