B.S. in Business Administration
Business Administration majors within the Old Westbury School of Business learn to manage people and tasks in a variety of organizations. The Business Administration program focuses on the delivery of management knowledge and the practice of effective skills. Three areas of specialization are offered to accomplish that overall objective:
- General Business Administration
- Global Business
The Business Administration curriculum is divided into two parts: a common core of business courses and a set of elective courses in specialized areas of management. The core is designed to provide a broad foundation in the functional areas of business. These courses embody both the disciplinary and multidisciplinary perspectives within each area while providing the cognitive and analytical competencies that will be utilized later in the specialized areas of the curriculum.
General Business Management: Provides students with the necessary theories and interpersonal skills of management in general so they may assume positions in any industry, organizational type, or functional area.
Global Business: Reflects the pervasiveness of information technology and explores the international aspects of business education, with the Global Business concentration focused more closely on international study.
B.S. in Marketing
Students pursuing a the B.S. in Marketing acquire a solid grounding in the basic disciplines essential for understanding consumer and organizational buying patterns and for developing successful marketing strategies. Specifically, students learn about the importance of branding, channels of distribution, informational advertising, and global marketing.
The Marketing curriculum is divided into two parts: a common core of business courses and a set of elective courses in specialized areas of marketing. The core is designed to provide a broad foundation in the functional areas of business. These courses embody both the disciplinary and multidisciplinary perspectives within each area while providing the required cognitive and analytical competencies.
Many graduates of Old Westbury's marketing program have gone on to work in advertising sales, marketing research, retailing, consulting, and entrepreneurial ventures.
The minor in Marketing is designed to provide a concentration for students with a nominal background in business. The minor may be valuable for liberal arts majors, such as media and communications majors, to gain a competitive edge in their careers. The requirements and prerequisites make it a feasible option for many students who seek in-depth knowledge of marketing's role in the success and survival of all organizations, including businesses and non-profit organizations.
General Business Minor
All students find themselves working in or interfacing with profit and not-for-profit organizations throughout their lives. It is important for students to understand the basics of how such organizations function in order to better navigate both their careers and daily living. This minor provides students with an understanding of the fundamentals of business. A minor in General Business provides students with a basic understanding of the four functions of management, the principles of marketing, basic accounting, financial standards, and the role of business in society. It provides business skills that will help students in any major in their careers as well as provide a foundation to go on to advanced studies.