Undergraduate Degrees
B.S. in Business Administration
Business Administration majors within the Old Westbury School of Business learn to manage people and tasks in a variety of organizations. The Business Administration program focuses on the delivery of management knowledge and the practice of effective skills. Five areas of specialization are offered to accomplish that overall objective:
- General Business Administration
- Global Business
- Human Resource Management
- Information Management Systems
- Management Accounting
The Business Administration curriculum is divided into two parts: a common core of business courses and a set of elective courses in specialized areas of management. The core is designed to provide a broad foundation in the functional areas of business. These courses embody both the disciplinary and multidisciplinary perspectives within each area while providing the cognitive and analytical competencies that will be utilized later in the specialized areas of the curriculum.
Concentrations
General Business Management: Provides students with the necessary theories and interpersonal skills of management in general so they may assume positions in any industry, organizational type, or functional area.
Global Business and Information Management Concentrations: Each concentration reflects the pervasiveness of information technology and explores the international aspects of business education, with the Global Business concentration focused more closely on international study while the Information Management concentration focuses more closely on technological aspects.
Human Resource Management: Presents detailed, current information on the field while encouraging students to acquire the necessary knowledge and skills to function effectively in a human resources operation.
Management Accounting: Prepares graduates for entry-level positions in private accounting in all types of b businesses.
B.S. in Marketing
Students pursuing a the B.S. in Marketing acquire a solid grounding in the basic disciplines essential for understanding consumer and organizational buying patterns and for developing successful marketing strategies. Specifically, students learn about the importance of branding, channels of distribution, informational advertising, and global marketing.
The Management curriculum is divided into two parts: a common core of business courses and a set of elective courses in specialized areas of marketing. The core is designed to provide a broad foundation in the functional areas of business. These courses embody both the disciplinary and multidisciplinary perspectives within each area while providing the cognitive and analytical competencies that will be utilized later in the specialized areas of the curriculum. The areas of specialization offered are:
- General Marketing
- E-Commerce
Many graduates of Old Westbury's marketing program have gone on to work in advertising sales, marketing research, retailing, consulting, and entrepreneurial ventures.
Concentrations
General Marketing: Covers a broad spectrum of marketing resources, activities and opportunities with a particular emphasis on marketing research and consumer behavior.
E-Commerce: Focuses on the burgeoning field of web- and Internet-based marketing and the on-line interplay between provider and consumer.
Minors
Marketing Minor
The minor in Marketing is designed to provide a concentration for students with a nominal background in business. The minor may be valuable for liberal arts majors, such as media and communications majors, to gain a competitive edge in their careers. The requirements and prerequisites make it a feasible option for many students who seek in-depth knowledge of marketing's role in the success and survival of all organizations, including businesses and non-profit organizations.
General Business Minor
All students find themselves working in or interfacing with profit and not-for-profit organizations throughout their lives. It is important for students to understand the basics of how such organizations function in order to better navigate both their careers and daily living. This minor provides students with an understanding of the fundamentals of business. A minor in General Business provides students with a basic understanding of the four functions of management, the principles of marketing, basic accounting, financial standards, and the role of business in society. It provides business skills that will help students in any major in their careers as well as provide a foundation to go on to advanced studies.
